Running the first-of-its-kind multi-disciplinary educational platform in the region, Dubai College of Tourism (DCT) part of Dubai’s Department of Economy and Tourism, is the only vocational college in Dubai offering MOE approved programmes in Tourism, Events, Hospitality and Culinary Arts.
The College is committed to supporting the growth of the tourism industry in Dubai by providing quality vocational education that adds value to the individual student’s potential.
DCT offers certificate and advanced diploma courses in four core subject areas: tourism, hospitality, culinary arts and events, with its courses bridging the gap between in-house training and higher education, ensuring a steady stream of highly trained tourism professionals for the city. The programmes follow the National Qualifications Framework for the UAE (QFEmirates) and are approved by the Ministry of Education (NQC).
Aligned with the Dubai Economic Agenda, D33 launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai and the strategy set by the Department of Economy and Tourism, DCT works directly with Dubai’s tourism industry on providing fundamental training programmes specifically designed for those working within the tourism industry.
DCT’s Mission and Vision: At a Glance
Dubai College of Tourism aims to be recognised as the premier vocational institution in the region that is committed to nurturing and educating human capital within the tourism, hospitality, retail and events industries. DCT aims to achieve this by providing a first-of-its-kind, multi-disciplinary educational platform that develops a dynamic, global, and forward-thinking workforce for the tourism sector in the MENA region and beyond.
DCT’s vision encompasses a future where Dubai’s reputation as a premier destination is based on delivering exceptional experiences, fostering a sense of cultural richness, and embracing sustainability.
Aligned with Dubai’s vision, DCT aims to play a pivotal role in developing a talent pool comprising individuals from diverse backgrounds. By supporting and harnessing the potential of young Emiratis and expats, DCT strives to build a workforce that drives Dubai’s reputation as a destination of choice. DCT’s mission and vision intertwine with the broader goal of enhancing the visitor experience and contributing to the overall growth and prosperity of the tourism industry.
DCT’s Key Strategy: The Scholarship Programmes
The scholarship program is a key component of the Dubai College of Tourism’s (DCT) strategy for retaining talent, enhancing access to higher education, and promoting the growth of the tourism sector in the United Arab Emirates. The DCT is dedicated to empowering exceptional students and inspiring them to pursue careers in the tourism sector.
DCT’s scholarship programs aim to make world-class education more accessible to deserving individuals and are in line with the goal of the Dubai Economic Agenda, D33, to integrate more Emiratis into the private sector and to support talented expatriate youth.
DCT is dedicated to promoting the tourism sector by offering top-notch vocational training that maximizes each student’s potential. Some of these scholarships include a 25% UAE Resident Scholarship, which is available to students who submit a copy of their grade 12 (or equivalent) high school graduation certificate from a UAE registered school or college, and the 25% UAE Nationals Scholarship, which is offered as part of Dubai Economy and Tourism’s ongoing effort to support UAE citizens working in the tourism sector.
Recently, DCT also announced its special Eid Al Adha Scholarship Programme for UAE residents and nationals. The Eid Al Adha scholarship is applicable to students who have strong academic and extracurricular performance in high school.
The Primary Obstacles Along the Way
A challenge which is also a huge opportunity, lies in the ever-evolving nature of the tourism industry and the need for DCT to adapt its courses to meet the changing demands of the market. DCT understands the significance of staying up-to-date with global travel trends and ensuring that its educational offerings align with industry requirements. By frequently refreshing its courses in tourism, events, hospitality, and culinary arts, DCT equips students with the necessary knowledge and practical skills to succeed in the dynamic tourism landscape.
Sustainability principles and responsible tourism practices are also key challenges that DCT addresses. As the tourism industry places an increasing emphasis on environmental conservation and responsible travel, DCT recognises the importance of integrating sustainability principles into its curriculum and operations. By highlighting sustainable practices and responsible tourism, DCT aims to instil in its students a deep sense of environmental stewardship and contribute to the long-term success and sustainability of the hospitality industry.
A Culture of Innovation, Collaboration, and Empowerment
DCT aspires to be remembered as a pioneering institution that contributes to the transformation of the tourism industry through innovation, collaboration, and the empowerment of new entrepreneurs. DCT aims to be recognized as a visionary leader who consistently pushes the boundaries and challenges the status quo, inspiring others to reach their full potential.
By championing cutting-edge technologies, embracing sustainable principles, and advocating for diverse and authentic tourism experiences, DCT aims to lead the way in education within the tourism sector.
DCT aims to be remembered for its mentorship and support of aspiring entrepreneurs. By sharing its knowledge, experience, and resources, DCT endeavours to empower the next generation of tourism professionals to pursue their dreams and make a positive difference in the industry. DCT believes in fostering a culture of innovation, collaboration, and empowerment, and hopes to leave a legacy that inspires and motivates others to follow in its footsteps.
Upcoming Prospects
DCT is moving towards a promising future at a steady pace that has been sustaining the institution for years. It sees itself as a globally recognized school that has established the standard for quality in tourism education and as a hub for innovation, knowledge, and thought leadership that will help to shape the direction of the tourist sector.
Through strategic partnerships and collaborations with leading educational institutions, industry stakeholders, and international organizations, DCT aims to expand its reach and influence. To encourage cross-cultural learning and the sharing of best practices, this involves setting up exchange programs, research collaborations, and collaborative initiatives. DCT aims to equip its students for the interrelated and varied nature of the tourism sector by adopting a global viewpoint. In terms of infrastructure and facilities, DCT envisions a state-of-the-art campus that reflects the cutting-edge technologies and trends prevalent in the industry.
Furthermore, DCT envisions an expanded curriculum that encompasses emerging sectors within the tourism industry. By nurturing a diverse talent pool, fostering industry collaborations, and staying at the forefront of educational advancements, DCT strives to shape future leaders and professionals who will contribute to Dubai’s status as a world-class tourism destination.
The Key Executive: Essa Bin Hadher
Essa Bin Hadher, General Manager of Dubai College of Tourism, oversees all aspects of Dubai College of Tourism’s operation and curriculum. Essa started his current position at the Dubai College of Tourism in February 2016. It was established in 2017 under Dubai’s Department of Economy and Tourism (DET), the principal authority responsible for strengthening Dubai’s positioning as a world-leading tourism destination and commercial hub.
Having played a crucial role in driving the development of the college, Essa is focused on the development of quality training programs that help educate and empower future leaders, entrepreneurs, and employees of Dubai’s rapidly growing tourism industry. This has led to the launch of innovative initiatives such as ‘Medyaf’, a program to help Emirati job seekers and to provide the tourism industry with local talent, as well as training tools for professionals within the tourism industry, including the ‘Dubai Way’ program (for tourist-facing staff in Dubai), ‘Dubai Expert’ (an interactive online training tool for international travel agents), and the ‘Tour Guide Training’ program (designed for individuals looking to become professional certified tour guides).
In academics, Essa holds a Bachelor of International Management degree from Franklin University, Switzerland, and obtained an MBA from the Business School Lausanne in 1998.
