The experiential learning methodology is creating a majestic boom on a global scale. Numerous prominent universities and educational institutes are rendering exemplary education. One such formidable organization is Bakrie University, thriving under the leadership of Sofia W. Alisjahbana.
Bakrie University was incepted as Bakrie School of Management, which had 2 study programs in 2006, then transformed into a university in 2010. Universitas Bakrie later expanded to have 10 undergraduate study programs and 2 master’s programs. The institute envisions being a globally recognized university through engagement with industries and experiential learning methods. This is reflected in their mission statement, which emphasizes providing highquality education in a competitive environment using practical and experiential learning methods.
The Genesis of the Institution and its Inspiration
Based in Jakarta, Indonesia, Bakrie University is owned by the Bakrie Group, a prominent business conglomerate. The Bakrie Education Foundation established this school to demonstrate its dedication to fostering Indonesia’s development of exceptional human resources. The transformation was approved based on the Decree of the Minister of National Education of the Republic of Indonesia.
They keep striving to enhance the quality of education. With its unique “Experiential Learning” method, the university enables students to experience direct involvement in the corporate and business worlds through “Real Cases and Real Practices in a Real Business Environment.” Additionally, students get the chance to receive personal guidance from the CEO of Bakrie Business Group (KUB), a reliable corporate and industrial player.
The Woman at the Helm
The Rector at Bakrie University, Prof. Ir. Sofia W. Alisjahbana, is a distinguished academician, renowned educator, competent professional, and an efficient administrator. Sofia is a highly qualified professional who earned her master’s degree in engineering mechanics from the prestigious University of WisconsinMadison, USA (1988), her doctorate in philosophy in engineering mechanics and astronautics (1992), and her bachelor’s degree in science from the Department of Civil Engineering at the Bandung Institute of Technology, Indonesia (1986).
Prof. Sofia joined Bakrie University in 2009 and contributed to its transformation from Bakrie School of Management to Bakrie University in 2010. Under her guidance, the university added two doctoral programs and grew from two undergraduate programs to ten.
Prof. Sofia is an exceptional engineering expert in Indonesia. She has authored seven books, including one on the effects of blast loads on the dynamic behavior of floor and roof plates. Inspired by tragic events like the JW Marriot Jakarta bombing, she aims to increase public knowledge of Indonesia’s blast-resistant construction laws.
A Glance at the Flagship Offering
Bakrie University offers two faculties that include a broad selection of undergraduate and graduate courses:
Faculty of Economics and Social Sciences:
- Management (Undergraduate)
- Accounting (Undergraduate)
- Communication (Undergraduate)
- International Relations (Undergraduate)
- Public Policy (Undergraduate)
- Magister Management (Postgraduate)
- Magister Communication (Postgraduate)
Faculty of Technology and Computer Engineering:
- Informatics (Undergraduate)
- Information Systems (undergraduate)
- Industrial Engineering (Undergraduate)
- Civil Engineering (Undergraduate)
- Environmental Engineering (Undergraduate)
- Food Technology (Undergraduate)
Creating an Edge Over the Peers
Bakrie University is linked with the Bakrie Group’s business ecosystem, including 250+ enterprises in manufacturing, infrastructure, finance, media, farming, mining, and energy. The University’s close relationship with 250+ companies within the Bakrie Group ensures that the university keeps abreast of significant advancements in Indonesian industry and business.
The university has built a comprehensive and lucrative partnership with the industrial world throughout its journey. Universitas Bakrie often involves industry leaders in curriculum development as well as in the teaching and learning processes, both inside and outside the classroom.
The lecturers at Bakrie University aren’t just academics but also top executives from the Bakrie Group. They bring real-world business experience to the classroom, giving students practical insights into how business works. Through lectures, workshops, and mentoring, students gain an understanding of what it takes to be a leader in today’s corporate environment.
The Bakrie Group also organizes an annual Job Fair, which provides graduates with an opportunity to learn about job openings within the Bakrie Group. Plus, its internship programs give students hands-on experience in Bakrie Group companies.
The Integration of Innovation and Technology
Bakrie University assures its business programs are updated with today’s rapidly evolving business landscape by incorporating innovation and technology. Here, students learn through interactive methods like online platforms and simulations, which help them apply what they learn to real-life situations. They also have the opportunity to start their own businesses and use technology to solve problems.
Working with industry partners provides students with insight into what’s happening in the business world today. This way, graduates are equipped to thrive in today’s competitive corporate world.
Key Trends Emerging in the Future
Integration of technology in learning: Technologies like artificial intelligence, hybrid learning, and collaborative spaces are increasingly integrated into teaching. This helps personalize learning experiences and improves efficiency. The institution is progressively introducing AI-based courses in its computer engineering and information systems programs, which strongly emphasize technology and the advancement of artificial intelligence.
Emphasis on entrepreneurship and innovation: Currently, the Business Innovation Center and Incubator, or UBakriepreneur, has graduated 39 startups spanning IT, services, food, and creative industries. UBakriepreneur annually incubates at least five businesses through partnerships with domestic and international accelerators. The incubation process spans three stages over three semesters.
Deeper industry involvement: Bakrie University is committed to maintaining a triple helix of collaboration among universities, government, and industry. The Ministry of Education, Culture, Research, and Technology’s “Independent Campus, Independent Learning” program allows students to intern or directly learn from industries, which can be converted into course credits. This aligns with Universitas Bakrie’s tagline, “Experience the Real Things,” emphasizing its extensive industry networks, including Bakrie Group and national and international companies.
Fostering Diversity and Inclusion
Bakrie University strives to treat everyone fairly in student and staff recruitment, regardless of gender, ethnicity, religion, or economic status. Here, students can freely choose their courses, attend classes when it suits them, and share their thoughts openly. This fairness also extends to hiring staff, ensuring no discrimination from interviews to employment. In addition, the university has amenities for those with disabilities, such as wheelchair-accessible restrooms and railings.
Unfurling the Flag of Achievements and Future Outlook
Under the dynamic leadership of Sofia W. Alisjahbana, Bakrie University has achieved exceptional performance and success. The Times Higher Education (THE) International Institute has honored it with the title of Best Private Higher Education in Jakarta for three consecutive years (2021, 2022, and 2023).
Looking ahead, Bakrie University aims to become the leading industrial campus in Indonesia by producing highly skilled graduates with the skills required to thrive in the dynamic labor market. The university is committed to improving connections and partnerships with industry and government, as exemplified by its position within the Bakrie Group ecosystem. By embracing this approach, they aspire to build a more prosperous and innovative future for the students and society at large.
